Aggressive promotional pricing and countdown timers are a popular way to generate sales. But advertisers must ensure that these tactics don’t mislead reasonable consumers…. By: Kilpatrick
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Shipyard Defendants’ Motions to Strike Plaintiff’s expert Denied based on Lack of Prejudice
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The Clock Is Ticking on “40% Off”: NAD Takes on Comp-Value Pricing, Strikethroughs, and Back-to-Back Countdown Timers
Aggressive promotional pricing and countdown timers are a popular way to generate sales. But advertisers must ensure that these tactics don’t mislead reasonable consumers…. By: Kilpatrick
Previous Story
The Clock Is Ticking on “40% Off”: NAD Takes on Comp-Value Pricing, Strikethroughs, and Back-to-Back Countdown Timers
Next Story
In Defense of a Food Recall: Separating Public Safety from Legal Liability
