Texas AG Opens Investigation Into Celsius Over Youth Marketing and Caffeine Risks

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On June 4, 2026, Texas Attorney General (AG) Ken Paxton announced an investigation into Celsius Holdings, Inc. (Celsius) regarding the marketing of its Alani Nu energy drinks and whether the company misrepresents their safety to teens and children, in violation of the Texas Deceptive Trade Practices Act (DTPA). The Texas AG stated that the probe was prompted by the tragic death of a 17-year-old Texas cheerleader, whose family filed a wrongful death lawsuit claiming she died from an enlarged…
By: Troutman Pepper Locke
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