Most companies would never intentionally hand a third party a play-by-play of what customers are doing on their website. Yet that may be happening every day, automatically and largely out of sight. Common website tools can quietly transmit information about visitors and their activity to advertising, analytics, and other technology companies (sometimes before anyone clicks “accept”). These tools can be incredibly useful, but they are also fueling a growing wave of lawsuits and regulatory…
By: Baker Donelson
By: Baker Donelson
