Website Tracking Legislation Clears Key Procedural Hurdle: What the Narrowed CIPA Reform Bill Would – And Would Not – Do for Your Business

If your company operates a website or mobile app that uses digital tracking tools, California plaintiffs’ lawyers may already have you in their sights. Since early 2025, California Invasion of Privacy Act (CIPA) lawsuits have exploded from roughly 600 to nearly 4,000, with tens of thousands more pre-suit demand letters flooding corporate inboxes. The potential payout? $5,000 per violation, with no actual harm required, multiplied across millions of website visits. Now, after months of…
By: Baker Donelson