The California Opt Me Out Act: What it Means for Businesses Subject to the California Consumer Privacy Act

On Oct. 8, California Governor Gavin Newsom, signed the California Opt Me Out Act (“AB566”) into law. AB566 amends the California Consume Privacy Act (“CCPA”) by requiring companies that develop or maintain internet browsers to create an opt-out preference signal (“OOPS”) that will allow consumers to configure it to opt-out of the sale or sharing of their personal information….
By: Clark Hill PLC