Netflix has turned into the number one choice for television viewing and this has changed the entertainment industry. Technology is constantly influencing the entertainment industry. Netflix was almost unimaginable when it first launched its streaming application. Technology continues to influence the entertainment industry in these four ways:
Cable Vs. Streaming: The consumers for streaming services like Netflix to watch shows and movies are on the rise when compared to other traditional outlets. Television networks are creating content that is exclusive to the application.
Smartphones on the rise: Due to the increasing need for quality of television sets on the market, technology companies are optimizing television for smartphone viewing.
Loyalty rewards: There are quite a lot of options for consumers when it comes to choosing which streaming service to invest in. So streaming start ups are rewarding viewers for using and watching content to encourage them to keep using their services.
Personalization: Despite the numerous amounts of streaming services with thousands and hundreds of TV shows and movies, it is still quite a task to choose what to watch. So streaming services are now personalizing content suggestions for users based on the consumer data.