Sports Sponsorship Agreements in the Digital Age

Technological advances and changes prompted by COVID-19 have driven an evolution in sports sponsorship agreements, from traditional advertising to a digital-heavy and more accessible sponsorship environment. But with those advances arise a series of emerging legal issues, including sponsor entitlements, new IP clearance requirements, and challenges raised by the metaverse. Morgan Lewis lawyers analyze some of the biggest trends in sports sponsorship agreements in the digital age….
By: Morgan Lewis
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