Some Judges Have — Naturally — Grown Skeptical of False Advertising Class Actions Challenging “Natural” Labels

Among recent trends in consumer product false advertising class actions has been the rise in cases alleging false advertising for products touting ingredients as “all natural” or “100% natural.” These lawsuits often point to any product label-language that could somehow be construed by consumers as referring to the product as “natural,” even when that is not what was intended by the manufacturer and would belie a reasonable reading of the product packaging……
By: Foley & Lardner LLP