With the advances made in technology, opportunities are blooming for the smaller organizations to serve customers all over the world. This would help them to compete with larger companies on an effective level. Globalization of these smaller companies is happening at a constant rate. They are providing a variety of solutions that are enabled technology.
Digital marketing intelligence, customer service bots, and automated call centres are examples of technology enabled solutions. There are also dangers that come hand in hand with these advances which are designed in such a way that services and customer interaction is facilitated.
Close attention should be paid to the latest customer experience index report by anyone who is interested in CX trends. The aggregate measurement of customer experiences fails to get better where most of the brands are ranked as just mediocre.