OOPS! What Website Owners Need to Know about Opt-Out Preference Signals + 4 Compliance Steps

Businesses should be aware of recent public outreach in California – and other states with consumer privacy laws – signaling that increased enforcement activity is on the horizon. For instance, the California Privacy Protection Agency (CPPA) is now promoting awareness to consumers on how to use opt-out preference signals (OOPS), following a recent compliance campaign aimed at businesses subject to the California Consumer Privacy Act. Beyond California, a growing number of states with consumer…
By: Fisher Phillips