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Muse, Meta’s A.I. agent, helped handle my dental insurance, booked dinner reservations and created a podcast for me. It also required my most personal data, and trust.

Advances in artificial intelligence and the myriad ways content is shared online have made establishing authenticity even more difficult for users of social media.

The company released a cheaper, faster model that it said was the strongest performer on its most rigorous internal safety tests to date.

OpenAI, Google and others recently disclosed breaches by their artificial intelligence models that amplified concerns about the advancing capabilities of the technology.

Unlike celebrity influencers with large followings, these creators produce a blizzard of videos for a fraction of the cost of traditional online campaigns and, in the process, shift public conversation.

Both are human-caused, both are frightening, and one of them has raced to the forefront of the global conversation.