Microsoft and the Taylor Swift genAI deepfake problem


The last few weeks have been a PR bonanza for Taylor Swift in both good ways and bad. On the good side, her boyfriend Travis Kelce was on the winning team at the Super Bowl, and her reactions during the game got plenty of air time. On the much, much worse side, generative AI-created fake nude images of her have recently flooded the internet.

As you would expect, condemnation of the creation and distribution of those images followed swiftly, including from generative AI (genAI) companies and, notably, Microsoft CEO Satya Nadella. In addition to denouncing what happened, Nadella shared his thoughts on a solution: “I go back to what I think’s our responsibility, which is all of the guardrails that we need to place around the technology so that there’s more safe content that’s being produced.”

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