Maryland’s Ban on Grocery “Surveillance Pricing”: What Businesses Need to Know

As artificial intelligence continues to reshape consumer commerce, state regulators are becoming increasingly focused on how businesses collect and use consumers’ personal information to influence their purchasing decisions. One example of this is the use of “surveillance pricing.” Surveillance pricing is the use of consumer-specific data, which can include an individual’s browsing history, purchase history, and other personal characteristics, to determine the price a consumer is offered for a…
By: Burr & Forman