MarkIt to Market® – September 2025: Branding in Motion

As the marketplace becomes more crowded, capturing and keeping the consumer’s attention can be difficult, especially in the online world where advertisements, chatbots, and other forms of digital technology distract the viewer and obscure screen content. Most companies understand that animation or motion in their branding can captivate the consumer because it is visually interesting and easily consumed, but they often forget that this same motion can be protected as a trademark if it is used to…
By: Sterne, Kessler, Goldstein & Fox P.L.L.C.