GenAI in Advertising and Influencer Marketing: The Legal Framework (2026 Update)

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Our June 2026 article “AI, Influencers, and Liability: What Marketing Agencies Need to Know Before Deploying AI Tools,” surveyed the legal risks organizations face when they use or develop GenAI, including risks under consumer fraud and unfair and deceptive acts and practices (UDAP) laws and under state rights of publicity….
By: Coblentz Patch Duffy & Bass
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