FTC Seeks Public Comment on Whether to Update Rule on Impersonation of Government and Businesses to Address Platforms’ Role in Promoting Impersonation Scams

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On September 24, 2026, the Federal Trade Commission (FTC) announced an Advance Notice of Proposed Rulemaking (ANPRM) considering whether to update its Rule on Impersonation of Government and Businesses (16 C.F.R. Part 461) to address online platforms’ ad optimization practices that may further impersonation scams….
By: Mayer Brown
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