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FTC Rite Aid Settlement Offers Key Lessons for Mitigating Risk When Deploying Biometrics or AI Tools

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On December 19, 2023, the Federal Trade Commission (FTC or Commission) announced its settlement of an enforcement action against retail pharmacy chain Rite Aid over alleged violations of Section 5 of the FTC Act (Section 5) stemming from its use of facial biometric technology. The Rite Aid matter is a critical development for all companies that offer or utilize biometric or artificial intelligence (AI) tools today, and it provides a number of key takeaways for managing the significantly…
By: Baker Donelson
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