FTC Denies an Application to Add a New Verifiable Parental Consent Mechanism Under COPPA Rule Without Prejudice

On March 29, 2024, the Federal Trade Commission (the “FTC”) published a unanimous decision to deny an application by the Entertainment Software Rating Board, Yoti, and SuperAwesome (collectively, the “Applicants”) to add a new verifiable parental consent (“VPC”) mechanism under the Children’s Online Privacy Protection Rule (“COPPA Rule”). The application, which our previous blog post analyzed in more detail, requested the FTC to approve Yoti’s “Facial Age Estimation” technology as a valid method…
By: Alston & Bird
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