European Commission Press Release: EU AI Act Transparency Enforcement Starts This Sunday! Do You Know Who Your Chatbots Are? We Break Down the Commission’s Guidelines on Transparency Below

On Thursday 30 July, the European Commission issued a press release advising that EU AI Act enforcement begins this SUNDAY, 2 August 2026, when the Act’s transparency rules start to apply. Chatbots and other interactive AI systems need to be ready to identify themselves. Deepfakes and AI generated content needs to be labelled. There are limited exceptions….
By: Seyfarth Shaw LLP