California has enacted what will no doubt be the most consequential AI disclosure law in the United States, especially if “consequential” is measured in potential monetary impact to brands using AI in their advertising. The law, SB 1050, which Governor Newsome signed September 17 and which would go into effect January 1, 2027, resembles the New York law that went into effect earlier this summer in that it requires advertisements featuring AI-generated “synthetic performers” to clearly and…
By: Foley Hoag LLP – Making Your Mark
By: Foley Hoag LLP – Making Your Mark
