FTC Announces Proposed Enforcement Policy Statement Regarding ​“Personalized Pricing,” Signals Potential Scrutiny of the Use of Consumer Personal Information in Pricing

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Wednesday, the FTC announced that it was seeking public comment on a newly issued Proposed Enforcement Policy Statement Regarding Personalized Pricing, which seeks to describe current FTC Staff’s perspective on when personalized pricing may present deception and unfairness issues in light of the ​“rise of data-driven ​‘personalized pricing’ [with] the potential to transform our history of relatively limited variation in pricing from one consumer to the next.”…
By: Kelley Drye & Warren LLP
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