Court Allows CIPA Claim Involving Third-Party Pixels To Proceed, Ignores Contrary Case Law: What Your Business Needs To Know

Businesses may be feeling a bit of whiplash from a recent federal court ruling on California’s wiretapping law and should be on alert for whether their website tracking technology could be used to file a viable lawsuit. On November 18, the Southern District of California greenlit a lawsuit against sportswear company Adidas, alleging its use of pixels to collect private information violated the California Invasion of Privacy Act (CIPA). The company’s disclosure of the data collection wasn’t…
By: Fisher Phillips