Navigating the Complex Pathway to Modern Airline Retailing and Offer and Order Management

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What is Offer and Order Management (OOM)? For the airline industry there are certainly exciting times ahead. We are at the precipice of a profound ideological and technical transformation, seeing a shift from fragmented legacy systems, towards a modern airline retailing model that will operate closer to other traditional retailing models, with just one offer and one order….
By: DLA Piper
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