Government Puts AI Companies on Notice About Boastful Advertising: 5 Practical Lessons for the Tech Sector

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In a wakeup call to tech companies that develop artificial intelligence products, the Federal Trade Commission (FTC) recently cracked down on a large AI software company that couldn’t back up its AI-related claims with actual evidence of success. The August 28 final order is a good reminder that long-standing advertising principles apply equally to both traditional businesses and those marketing AI products and services. What happened in this case and what are five practical lessons tech…
By: Fisher Phillips
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