CMS Restricts Marketing Companies From Sharing Medicare Beneficiary Data

Half of Medicare beneficiaries are enrolled in Medicare Advantage (MA) plans. This extensive growth, which represents a doubling of MA enrollment since 2010, has been driven in part by an extensive network of insurance agents and brokers, field marketing organizations and lead generators that identify beneficiaries and assist them in selecting and enrolling in plans. Regulators have focused on some segments of this industry, citing marketing tactics that could mislead or confuse Medicare…
By: Manatt, Phelps & Phillips, LLP